Erica Mathern  

Like What You See?

Movement of nature 

Ash Longboards

Ash Longboards is a company that focuses on the connection of the rider with their board. Each board is handmade and can be customized if requested They are popular for their designs that emphasize the wood that is used to create each unique board.  They have also started selling a small assortment of eco-friendly merchandise.

 

For this project, we were given an unfinished longboard with the task to brand a longboarding company and to create a design to match. The primary logo of the brand has two shapes that create the shape of an ash tree leaf. This is where the name Ash comes from. The two shapes are a flame and a phoenix bird.

 

When designing the board I used the same concept as the logo being shaped like an ash leaf and mimicked that while I laid out a pattern on the board.

 

The board is fully functional and my favorite design project to date

Scopes / 

Identity

Packaging

Branding

Production

Programs / 

Illustrator

Photoshop

[School Project]

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