Erica Mathern  

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UW-River Falls Campus Recreation

Falcon Outdoor Adventures

Scopes / 






Programs / 








  • Applied creative thinking and problem-solving skills to provide professional design appropriate to the target audience for educational and promotional materials on a diverse range of topics

  • Prepared print projects for production, included meeting with on-campus printing staff to determine the most efficient and cost-effective method for the production

  • Coordinated Campus Recreation’s marketing plan for the upcoming semester for UWRF events such as intramurals, falcon outdoor adventure, and facility events

  • Maintained website and social media including, Facebook, Instagram, and Twitter by utilizing strong technical skills

  • Worked with management to ensure all marketing and communications activities were in line with the brand guidelines


Cross Country Trip

The background of this poster was created from an image I took of a member skiing I used photoshop to edit.